Bay State College

admin Fashion Show

In May of 2018, Mass Live Media, a prominent Massachusetts based digital marketing agency, turned to Bosse for our event videography and event photography services regarding a fashion show held by their client Bay State College.

Presented by Bay State’s Fashion Merchandise & Design Department, the annual event features collections designed by their graduating senior class. The 2018 show,  “The Next Chapter”, was held in a beautiful room just off the courtyard of The Boston Public Library.

For the video setup, we created a multi-camera angle shoot consisting of 3 video cameras. The 3 cameras were strategically placed around the venue to capture the runway models from different vantage points. For photos, we decided on having 2 of our photographers focus on different tasks. One would capture the models as they walked down the runway, and the other would capture shots from the event as a whole such as audience reactions, announcers, models getting ready, visitors arriving at the venue etc…

When it came to the post-production video editing process, we created a “highlights reel” that featured various aspects of the fashion show such as the setup of the event, runway models, branding, visitors arriving, audience reactions etc… We used a techno/dubstep track for background music, and used effects like slow motion, stutter editing, and light leaks to add visual interest. We constructed a full 2 minute highlights reel for Bay State’s website, as well as a shorter 30 second reel for use on their social media channels.

For post-production photo editing, we spent considerable time retouching the main runway shots to ensure that we brought out the best in each model. The final photos were posted on the college’s social channels, and are being used to market next year’s fashion show.

Bosse’s integrated event videography and event photography services offered Bay State and Mass Live Media the convenience and efficiency of dealing with one vendor along with the cost savings that comes with the utilization of more than one of our services. Future projects with Bay State College include additional marketing videos for the colleges growing number of exciting programs.


Bosse Creative offers high-quality videography & photography services for events of all types & sizes anywhere in the U.S. We specialize in individual events and multi-city event tours for a wide range of industry sectors such as technology, education, medicine, science, fashion, business, retail, biotech, finance, entertainment, retail and more.